Blog 10

The different teams each did a very great job of tracking their success. During the presentations, the groups discussed different strategies they each used to employ the strategies of their campaign plans in real life.  Meeting with business owners and getting permission to use their brand was a common first step, and afterwards, discussion on how the businesses wanted to be promoted and represented. Some groups seemed to be restricted, however, by businesses that did not give resources or ample amounts of feedback. Restrictions also seemed to present themselves with businesses that did not allow certain forms of promotion or had no social media accounts at all. The best way to track campaign progress seemed to be electronically as applications like Twitter and Instagram allow people to track views and shares. My team and I had a hard time tracking the success of fliers. Web posts were the easiest, some even allowed direct interaction if a viewer had wanted to know more about what had been posted, which was a more efficient way of advertising. As a group, I feel that it would have worked better if there was an event happening before the project was due, then we would have been better able to track advertising success. What seemed to not work well for our group was differences in opinion on what would have been best to do for the campaign, and so at the end in our collaborative efforts, the project did not seem to mesh too well amongst the three of us in presenting. Aside from the presentation, the public received our campaign artifacts very well, and distribution of the fliers was a complete success in terms of making sure it was dispersed and not focused too much in one part of campus. Viewing numbers on the social media posts were high, and there were visible results. The campaign could have gone better, but it did very well, and I would say even better than some of the other groups, especially considering our few setbacks.